Site icon Mark Mullaly

How Do We Have The Important Conversations?

It goes without saying that we find ourselves in interesting and challenging circumstances. Even as re-entry and the lifting of lockdowns occur in some parts of the world, we continue to see outbreaks of Covid-19. Previously recovered regions are locking down again, and still others are exercising abundant caution.

Sooner or later, though, we will find ourselves in offices again. Sort of. Not everyone will be in all offices. Some offices won’t re-open. Some businesses won’t re-open. And for some, working from home is their new reality.

The consequence is that we are experiencing—and will continue to experience—an enormous discontinuity in how we work, how we meet and how we function. For everyone that questions when they will feel safe again going out to a restaurant, or the movies or a theatre… when will you feel safe again in a meeting room?

I facilitate strategic conversations for a living. Sometimes, they are about actual strategic plans. They are also frequently about strategic initiatives. They are also not infreguently about how to address and respond to complex and uncertain strategic problems. And while “strategic” is the most repeated word in this paragraph, the crucial word in this paragraph is “conversation.”

The most important part of any of my consulting exercises is also conversation. That part isn’t necessarily always as obvious. If you were to look at the formal deliverables that I leave behind, they are tangible work products: strategic plans, business cases, project plans, change management approaches and execution strategies.

The deliverables are the formal work products specified in the contract. They are the tools that are used to support communications. They are also touchstones for participants in remembering what happened, what was discussed and what resulted from that conversation. The vital part, however, was the conversation. That’s where understanding was built, meaning was created and insights were gained.

Getting there isn’t easy. Facilitating well means going in without a preconceived notion of the outcome. If you think about that for a moment—and I encourage you to do so—that is an incredibly scary proposition. You are about to be the focal point of a room full of people. Those people are usually smart, frequently opinionated and often powerful. While they may be in the room to arrive at a common purpose, that in no way means that they are aligned. And while they might all work for the same organization, that is not to presume that they like each other are are necessarily intent on being considerate.

Your job as facilitator is to stand up in front of a diverse and not necessarily cooperative room and guide them. More particularly, you are guiding them in a conversation of which they are responsible for contributing most of the content, and they own all of the results. Success for you is in meeting them where they are, aiding them in articulating what they aspire towards and prompting them in determining plans—or at least first steps—in moving forwards. Do your job well, and they will leave marvelling at the great conversation they just had with each other. Do your job poorly, and they will leave complaining about the inadequate facilitation they just experienced.

Facilitation is perhaps the pinnacle of what it means to have influence without authority. You don’t own the outcome, but you are responsible for arriving at one that the group values. You don’t own the discussion, but you are responsible for guiding it. You can’t make people participate and you can’t dictate how they interact, yet your job is to shape the conversation so that it is inclusive, constructive, meaningful and ultimately valued.

I would argue that if you don’t go into a facilitation with a gnawing level of anxiety, then something is wrong. There are a lot of variables to manage, and well designed meanings allow for a lot of different outcomes to arrive at, with a wide number of avenues to get there. The challenge is being prepared, trusting that you have tools and processes to draw on, reading the room constantly to sense where and how you are doing, and responding to change and challenges with flexibility, confidence, humility and supportiveness.

My purpose here is not to try to discourage people from being a facilitator. It is a significant, valuable and essential role, and we need more good ones. It’s a role I revel in (occasional bouts of anxiety notwithstanding). There is a challenge and level of engagement and intensity of focus that you experience when you are doing it well that is hard to replicate in any other situation. I thrive at the front of the room, even as I fully acknowledge that it’s not my room and not my meeting.

This is where I return back to where we came in; we are experiencing a level of disruption and discontinuity that isn’t going away for a while. I suspect that I won’t be in front of a room facilitating for quite some time. At the same time, there are conversations that—now more than ever—desperately need to happen. There are very real strategic problems to be explored and resolved, and that demand reason and thought rather than simplistic answers.

Just saying “we’ll do that online” is not the answer. At least not fully. And I’m not sure that Zoom or Teams or Google Hangouts is the place to do it, necessarily. Not to diss any of those platforms, per se. But we’re having a hard enough problem holding individual meetings on them. “Zoom fatigue” is a real thing. Throwing everyone on a webcam and hoping for the best is not necessarily the most optimal strategy.

I am not approaching this discussion with answers. At least, I am not yet. I imagine and suspect that I have just embarked on another series of posts, where I do try to explore what that answer might look like. But where I am starting right now is with an exploration of the problems that we need to solve. What I lay out in the following points is the challenges that exist in any facilitation situation, but that particularly need to be addressed and resolved if we are going to engage in significant strategic conversations in a meeting situation that isn’t a facilitated, face-to-face session.

All of these points are important. Addressing these points is fundamental to good facilitation. Being able to resolve the problems that they convey in trying to make strategic decisions in non-face-to-face context is an essential challenge. I don’t fully know as yet the answer to how we approach strategic decision making without in-person facilitation. I have some ideas, but they are not worked through. Some may be valuable, and others may prove to completely miss the mark. Regardless of the outcome, the exploration will be worthwhile.

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