Innovation and creativity are often considered to be interchangeable ideas. And there is a strong sense that creativity is a product of inspiration and sudden insight. The belief is that creativity needs to be allowed to happen, and that attempts to manage creativity are inappropriate, stifling and unnecessary.
At the same time, the vast majority of projects that deliver significant sources of value for organizations depend upon innovation. Innovation is viewed as the basis of organizational growth, sustained strategic advantage, on-going value deliver and enhanced competitiveness. In other words, organizations rely upon innovation, and expect that the projects that we conduct will embrace and deliver innovative solutions.
These represent divergent views. On the one hand, creativity just happens. And on the other, planned improvements are necessary and expected. So can innovation be managed? And what would that actually look like?
In this webinar, Mark Mullaly explores what it takes to manage in creative and innovative environments. Drawing on insights and experiences in a range of creative professions and environments, he explores the work of creativity and innovation. He shares real-life experiences of individuals in a variety of professions and environments, and uses these experiences to develop broader principles for delivering creative work. Finally, he offers guidance on how to think about planning and managing work in situations where creativity and innovation are essential. Creativity can indeed by managed; join us to find out how.
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This webinar series is a de Jager & Co and Interthink Consulting production.
Join us on 29 October 2015: