6 October 2021
Words have power.
The words that we choose have a great deal of impact on what we say, and more importantly how our message is received.
The average active vocabulary of a typical adult is about 20,000 words. That seems like a lot, and probably more than enough to be getting on with. Despite this, we have an obsessive compulsion with inventing new ones. In particular, we invent new words to describe things that we theoretically already know, and have perfectly serviceable terms to describe.
Usually the drive for new words is a means of differentiating something from something really similar, except in some small but specific instance. Computing in the “cloud” was just moving back to a mainframe mindset, but this time connected to the internet. Did we need to call it a cloud? Not particularly. But we did. Understanding the motives why is a useful exercise.
In this webinar, Mark Mullaly dives into our collective obsession with words and labels, and the ideologies and social distinctions they are designed to support. He explores what new terms are intended to highlight, and also what they are intended to hide. In particular, he examines how the coining of new terms endeavours to create an enduring divisiveness between “us” and “them,” and provides meaningful guidance that can keep you current without getting sucked into the game.
If you’ve ever wondered why new labels get applied to old concepts, and why new terms gain in popularity when perfectly serviceable words and expressions existed, this webinar is for you. We’ll peel back the label and uncover the truth that lies beneath.
As always, spread the word to those who might be interested in this webinar. You’re welcome to point entire associations, companies and small countries to these links. You would be doing us a favour if you did pass this on.
This webinar series is a de Jager & Co Limited (www.technobility.com) and Interthink Consulting (www.interthink.ca) production.
Join us on 6 October 2021: