Our brains are wonderful things. And so our our smartphones. We now have a smartphone in our pocket, and previously unimagined information at our fingertips. The challenge is knowing what to do with all that power. Or, more to the point, recognizing how the easy access to information makes us think about decisions and choices, and think in general. The more we take for granted about information that’s available, the less we take the time to recognize and work through what we already know.
We Are Fundamentally Predisposed To Ignore Context
Culture is important. And context is everything. And yet, when we make decisions, we very often ignore the things that we should pay attention to the most. Worse, our tendency to do that is hard wired. That doesn’t mean it has to stay that way, though.