Review: Value Proposition Design
By Mark Mullaly | February 2nd, 2015 | Category: Books | 1 Comment
Every once in a while, a book comes across your path that inspires the thought, “I really, really wish that I had written that.” For me, Business Model Generation, by Alex Osterwalder and Yves Pigneur, was that book. Not that business models are necessarily my thing, mind you; while they relate to strategy and projects,…
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