business models

We have a tendency to be in love with our models, frameworks and methodologies. As I’ve written about before, obsessing about our processes and structures too much—or reinforcing them too formally—is never a good strategy. Nonetheless, we need some structure to work with and guide us in making sense of the world. A realization came to me while thinking about one particular model this week, that highlighted a particular tension. The more we know and apply our models, the less likely they are to bring about new ways of thinking. That creates a bit of a problem to solve.