I have a singular aversion to buzzwords. It is powerful, it is visceral and most of the time it exists on a hair trigger. There are certain words and terms that I avoid using except when absolutely necessary. Their use by others produces in me suspicion and mistrust. I have more-or-less acknowledged this reality for a long time, but I only recently took a moment to stop and ask myself why I react this way. It was an interesting reflection.
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