getting past strategic

An enduring question when encountering a new acquaintance is, “What do you do?” (This is especially true if you live in North America). Answering that question—particularly if you want your answer to be compelling and memorable—can be hard. The safe answer is to go with a functional description of what you do. Even comprehensive statements of job function can sound still sound vague and abstract (and be in no way unique). When you want to stand out in your answer, you need to reframe how you define the question.