We want to do good work. We aspire to do amazing, transcendent work. That doesn’t happen very often. When it does happen, it is very good indeed. What is critical is recognizing what allows us to actually do it.
I delivered a webinar a couple of weeks ago that was not awesome. I had hoped it would be amazing. The opportunity was there. And yet it fell short. The reason why provides a lot of insight into how creativity really works.