Constructive criticism very often isn’t constructive. We also tend not to receive it well, even when it’s well-meaning—and sometimes even when we ask for it. Part of the problem is with our use of the word “should.” It is a word of judgement, criticism and deflection We probably shouldn’t use it quite as frequently as we do.
You can take the above headline a couple of different ways. And that is largely deliberate. If you are known, Kickstarter is a hell of a way to raise money. If you are unknown, Kickstarter is a hell of a way to (not) raise money.