universal theory

I’ve ranted about best practices many times before. Nonetheless, it is human nature to want there to be a right answer, to know that we are doing the right thing and to believe that the actions we take are defensible. Normal to want, impossible to get. The reality is that we live in a complex and nuanced world, and we need varied ways of making sense of it. We need effective ways to evaluate our options, understand the implications and assess whether we are making the best decision at the time. That’s where models come in.