“Why?” is undeniably a powerful question. But we often think about our why in grandiose, abstract terms. We tend to emphasize the philosophical rather than the practical. And yet, at its core, “Why?” is the most practical question that you can ask. And the one you always need to be prepared to answer. Don’t tell people what to do, or how to do it. Instead, get them excited about the why, the way it makes a difference, no matter how prosaic and simple the task at hand might be.
/ getting people to care