I have a singular aversion to buzzwords. It is powerful, it is visceral and most of the time it exists on a hair trigger. There are certain words and terms that I avoid using except when absolutely necessary. Their use by others produces in me suspicion and mistrust. I have more-or-less acknowledged this reality for a long time, but I only recently took a moment to stop and ask myself why I react this way. It was an interesting reflection.
Our Ideologies Undermine Us
Beliefs and principles are useful. They guide us when we are dealing with unknowns and uncertainty. They also get in the way, because they blind us to being aware of when they stop working. This is particular true of process, where ideology often gets in the way of adaptation and a recognition of what works here (or what won’t).