Posts Tagged ‘ needs vs. wants ’

Figuring Out What Matters

Proposals are a fundamental part of my professional reality. Having written a few hundred or so over my career, you’d think I’d be fairly good at that. And I am, in my way. I have strategies. I like to think that I give good proposal. But there are aspects of the process that are persistently challenging. The most significant part being figuring out what the client actually requires.