It’s easy to get into a routine—and a rut—where the work that we do is just ticking the boxes. It’s a great deal harder to think about how the work that we do gets used, and what we need to do to make it as easy as possible for the work gets used. But doing so makes all the difference.
Purpose can be about larger meaning. But it can also just be focussed on getting something done. What is key is our ability to define why we are doing something, to care about doing it and to be committed to moving forward and getting it done.
A few weeks ago, I asked you to spend some time letting us know what you think about our newsletter. Several responded (and in detail, thank you very much!) Here is what you had to say.
As a consultant and an entrepreneur, I have been marketing myself virtually my entire professional career. Given that stretches well over two decades now, you would assume that is something I would have become relatively good at. And in certain contexts I arguably have.