Getting clear about what you are are doing and where you are going is incredibly valuable and important. It’s also very challenging to do. The greater your ambition, the longer the list of things that you dream of getting done. The more that you care about delivering quality results, the more essential it is to get focused about where you invest your effort and attention. That involves difficult choices that most of us very` often don’t like acknowledging, let alone actually making.
The role of project sponsor is critical. With their support, projects have an opportunity for success. Without it, failure is almost certain, even for the most talented and capable teams. Despite this, there’s astonishingly little guidance in how to be a great project sponsor. And real life examples of awesome project sponsorship are few and far between.