There is a lovely phrase that most writers know: “Kill your darlings.” When editing, throw out everything that doesn’t serve the story you are telling, no matter how in love you are or how clever you thought you were being. That’s true of writing, and it’s even more true of projects. We need to cut out everything that doesn’t serve the project. And sometimes we need to cut the project itself.
Being successful as a sponsor requires being attentive. We need to show up, pay attention and provide active support. Where this doesn’t happen, projects fail. Sadly, every once in a while, projects fail anyway. The challenge for sponsors is determining what to do next.
The role of project sponsor is critical. With their support, projects have an opportunity for success. Without it, failure is almost certain, even for the most talented and capable teams. Despite this, there’s astonishingly little guidance in how to be a great project sponsor. And real life examples of awesome project sponsorship are few and far between.