Getting clear about what you are are doing and where you are going is incredibly valuable and important. It’s also very challenging to do. The greater your ambition, the longer the list of things that you dream of getting done. The more that you care about delivering quality results, the more essential it is to get focused about where you invest your effort and attention. That involves difficult choices that most of us very` often don’t like acknowledging, let alone actually making.
Whether consultants or employees, we all have clients that we serve. We advise, advocate, support and sell. How we do that depends on our attitude and our orientation. It is shaped by how we show up in our work, and how we engage with those around us. We have a choice in that. And we forget that at our peril.