It’s been a year now since we all went over the cliff together and entered the space of the pandemic. We have arguably been held in liminal space ever since, individually and collectively. That’s an entirely unusual, difficult, complicated and unprecedented place to be. Liminality usually defines the transitional space for individuals or small groups. It is rare that an entire society is plunged into the void, without clarity, guidance or a clear way out. A year on, we’re still in a liminal space. Here’s what that means, and what it could mean for what comes next.
We often think we know what we mean when we use the term “strategic.” It’s self evident, right? Except, in my experience, it is very often not. Strategic is often viewed as a vague concept outlining general ideas that don’t really provide much guidance, direction or usefulness. Which is exactly what we don’t need more of. My take on what strategic looks like, and the meaning that you should be seeking.