Startup culture is rooted in principles of failing fast and often, and pivoting on to the next thing. And I absolutely understand the value of adaptation and evolution. But we forget that principles are not hard bound rules. And what works for startups does not necessarily work for their customers.
I got into an interesting debate with a colleague a little while ago over lunch, about whether or not processes are relevant when organizations are starting out. The specific basis of this debate was a discussion around the business model canvas framework described in Business Model Generation, which I’ve been writing a lot about.