There are few terms that have the same unbridled acceptance in business as “best practices.” Except that, for many organizations, best practices fail to deliver on the theoretical promise implied by the term. Best implies one superior way of working, where in reality there are many practices dependent upon many different things.
Disruption has become sexy, and the idea of disruptive innovation has come to dominate (and begin to spread beyond) startup culture. Nonetheless, execution and exploitation have their place as well. We need to organize in a way that accommodates both.