Language is critical. Navigating change involves creating language. At the same time the language that we use gets in the way. The words we choose to communicate our message are essential to our ability to create meaning. But we don’t always do a good job in exercising choice. We obfuscate and we obstruct. We choose obscure and complicated words because we think they sound good. In doing so, we undermine meaning. And we do so at our peril.
Words have power. When we create change—and when we build processes—words become particularly important. Not for how we sell the process (although that’s also significant), but for how we define and think about the process itself. Taking the time to get words right is some of the most meaningful work we do in managing change.