How we think about work is challenging. And how we do that work is more challenging still. When the work we are doing is creative and uncertain—where we are the author and motivating force of what gets produced—success is often judged externally. We don’t have an effective, objective way of evaluating the quality of what we’ve done. Ultimately, we rely on the subjective assessment of those for whom we have done the work. That’s a hard thing to do, and many of us have developed work strategies that make it even harder.
Language is critical. Navigating change involves creating language. At the same time the language that we use gets in the way. The words we choose to communicate our message are essential to our ability to create meaning. But we don’t always do a good job in exercising choice. We obfuscate and we obstruct. We choose obscure and complicated words because we think they sound good. In doing so, we undermine meaning. And we do so at our peril.