Simple Is Hard. It Is Also Essential.

How we deal with complex problems is challenging. Our minds evolved to take shortcuts and make things easy. There is a lot of danger in doing so when we confront truly difficult situations. We need to find simple—but not simplistic—ways of communicating complex and complicated relationships and information.

Structure Helps To Manage Uncertainty

We have a deeply ambivalent relationship with uncertainty. In part, we are hard-wired to like clarity, and black-and-white world-views are as tempting as they are dangerous. So when we are faced with situations where there are no clear answers or easy choices, we find ourselves squirming in acute discomfort.