“Why are we doing that?” It sounds like a simple question. It often has a very complex answer. Getting to the essence of why is important for project success, but how we usually think about projects often gets in the way. Reframing the questions to get the answers that we need.
Process is appealing. It provides structure and guidance and rules and boundaries. The challenge is that organizations are messy and complex. Projects are difficult. They require work and adaptation. You can’t just take process from one place, apply it to another, and expect it to work properly. You need to do something else.